[Kutipan Twitter] - UGC (User Generated Content)

Kutipan twitter kali ini, saya ambil dari  twitter SparxUp Awards 2010 (@SparxUp) yang menampilkan pembicara Amalia E Maulana (@etnoamalia) - Brand Consultant & Ethnographer - Agent of Change, Partner oriented, Solution and Outcome achiever. Director, ETNOMARK Consulting http://www.amaliamaulana.com

Pembahasannya sebagai berikut :

Sharing mengenai strategi branding yg di aplikasikan dlm web berbasis UGC (User Generated Content) dilihat dr sisi

etnografi

Key Success Factors - UGC Protals :
#1. Clear identity : who you are
#2. Sense of community : engagement
#3. Rewards : tangible benefits & intangible benefits
#4. Properly Managed: Active moderators traffic, content screening,and direction, expert involvement.
#5. Stakeholders insights via etnography
#6. Creating brand management : create strong brand equity

Portal/community Branding:
#1. Understand the visitor's value
#2. Community Segmentation, targeting,positioning
#3. Design, and create value propositions
#4. Communicate and Activation
#5. Maintainance
#6. Assesment
#7. Redesign & Redefine